Graco wanted an updated look for an existing stroller travel system. After presenting a variety of concepts to parents, the design team focused on new innovations in the parent tray, child tray and footrest areas.

The new design, with enlarged cupholders, a simplified child tray lock and automotive inspired footrest/shroud sought to appeal to the market of 20-something parents, especially dads who had become more involved with the care of their newborns and wanted a “cool” stroller to push around.