The Travel Lite Bouncer was Graco’s first entry into the baby bouncer market. By using ethnographic research to determine unmet needs in the marketplace, we discovered that parents want to take their bouncer with them to grandma’s house and other places. With this as a starting point, we designed a collapsible, folding travel bouncer that fits in a large diaper bag carry case and can be setup in seconds.

Areas of design focus included: safety concerns, ease of use and ease of shipping/DFM.